Why are web landing pages so important?

Landing pages are used by online marketers to drive an action. They are the pages you are taken to when you click a link in an email that is marketing a specific product or service, taking you to a particular part of a website rather than its home page. The most effective landing pages are clear and simple, making it obvious to the user what the page is about and how to obtain the product or service. There are some key things you can do to make your landing page…