Seven vital usability factors

Usability is one of the most important things to consider when it comes to your website. You could have a great design, fantastic content and relevant images, but if your website is slow and clunky, the majority of users will leave and go to a competitor’s website.

No-one wants to see their audience leaving and going to someone else, so it is important to make sure that your website is useable. Here are seven things that you should consider, if you want to improve the usability of your website.

Your website needs to be fast

A recent study from KissMetrics found that nearly 50% of users expect web pages to load in two seconds or less, so if your website is slow, you may be missing out on lots of potential customers.

Make sure that you have digestible content

Your users will leave your website if they are presented with an overwhelming wall of text, so break the text up, so that it is clear and easy to read.

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Follow standard conventions

Make sure that your website follows a design style that users are used to. For instance, the navigation bar should be at the top of the page, and the logo should take users back to the homepage.

It should work on all devices

Once upon a time, nearly all users checked websites on their desktops or laptops, but today lots of people are logging on using their mobile phones and tablets. For this reason, you need to check that your website works on all the devices, so that you don’t lose out on customers.

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It should be easy to navigate

If it is hard for users to use the site’s navigation, they may get frustrated and leave your website.

Make sure your site is aware of user intent

Why are users visiting your site? What is their intent? When you know this, it will be easy for you to meet the user’s demands.

You must have logical CTAs

If you want your website to succeed, you need to have a clear call to action, whether that is “buy our products” or “sign up to our newsletter”. This will make it easier for the user to follow the call to action.a

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