One of the biggest challenges facing Internet business-owners is organic website traffic. Without website traffic, there are no sales, no growth, and little customer loyalty.
Because of the thousands of competing websites crowding the Internet, driving traffic to your website is not an easy task. By following these four tips, you can easily begin attracting traffic to your website, in turn generating sales, customer loyalty, and business revenue:
1. Website Design
A sure-fire way to drive traffic to your website is to optimize the user-friendly design of the site. Because you only have a few seconds to grab your visitor’s attention, you want a site that not only looks sleek and professional, but also manages to capture your business’s heart and service on the home page.
Although you can build your own website from scratch, using a website design company can help you achieve a professional build. As your business is predominantly conducted online, and working with a website designer will primarily be done via email and online conference calls, look at Comcast service Internet bundles in order to offer yourself high speed Internet for an inexpensive price.
2. Search Engine Optimization
One of the most crucial aspects to growing your website is to implement SEO, otherwise known as search engine optimization. Once your website is ready to launch, the first step is to submit your URL address to search engines like Google, Bing, and Yahoo!. Once they have accepted your website, it should be viewable in each search engine. However, search engines do rank sites based on popularity, health (if the site is legitimate), and SEO.
Implementing SEO into your site can be difficult. In the simplest of terms, SEO is for the purpose of affecting the visibility of your site in organic search results by using keyword phrases or backlinks in your website’s content. If you can implement this tool effectively, your website will rank higher in search engines, which is key to gaining traffic.
3. Free Content
Offering free content, whether content to win or free content to other sites, is one of the most undervalued strategies. Begin submitting quality content to well known websites that includes a bio tag linking back to your website. Not only are you networking with fellow businessmen, you are creating alliances for future collaborations by showing your authority on different subject matters. As an added plus, the link in your author’s bio will drive organic traffic to your site.
Likewise, offering a contest of some sort on your site can increase site traffic. Consumers love free stuff, especially if all they have to do to enter into the drawing is to sign up for email updates.
Lastly, do not underestimate the power of social media marketing. Marketing via Facebook, Twitter, Google+, and on other websites can yield huge growth results. While it can take time to establish your presence on social media, diligently promoting yourself can drive more and more traffic.
These tips have proven time and again to drive visitor traffic to websites, resulting in loyal customers and popularity.