Trade fairs have garnered a lot of popularity recently for the antidote they provide to faceless marketing. With the advent of social media and online business presences, many companies have switched to an almost entirely electronic approach; however, studies have shown that there is still a genuine desire from customers and investors to connect with businesses on a personal level. The face-to-face opportunities provided by industry trade shows are second to none and can be a great way for you and your business to return to tried and tested methods – in a whole new way!
Selecting a suitable venue
Venues and event companies have been attracting special attention for their innovative approach. The CCD in particular has become a highly-recognisable and iconic feature of the Dublin skyline, attracting visitors from all over the world. Designed by Kevin Roche, an award-winning architect, the venue provides an inspiring and contemporary setting for a range of events.
4,500 square metres of space over a generous six floors means accommodating major conferences, trade fairs and events is possible. The venue is also highly accessible both from the airport and by bus, and for disabled visitors. This means that any of the business stock that needs to get to the venue can take a quick and easy route. The safety of the products could be paramount so companies may source a Security Seal to protect the goods from sites including acmeseals.co.uk. The CCD boasts a prestigious Meetings & Incentives Travel Award for Access Excellence. It was the first venue in Ireland to achieve this accolade.
Experienced professionals can help with every aspect of your trade show, from management and planning to production and catering. The CCD is also experienced in providing a full range of services. Furniture can be easily provided along with state-of-the-art technical equipment such as laptops, plasma screens and projectors. Telecommunications and internet are second nature and can be set up with customisable Wi-Fi landing pages.
Many businesses are now becoming concerned about their carbon footprint and the impact they have on the environment. The Go Green initiative has even offered specific advice and events for businesses looking to reduce their negative environmental effects. The CCD has been widely praised for its commitment to ‘going green’ and currently maintains a recycling average of 90%.
For a truly memorable finale, the upper levels of the CCD provide stunning views across the city of Dublin. It is even possible to light the building in the specific colours of your business or brand.