When you’re putting your website together and thinking of ways to promote it, you need a clear idea of who your target audience is and how you’re going to attract them. Capture the tone and personality of your business with the look and feel of your website so it grabs the attention of your prospects.
What are they looking for?
With your target audience in mind, consider what they search for when they research your product. Before you rush to buy domain name, you need to think about whether the name will reflect your branding and will stay in people’s minds. Long and complicated domains are easy to forget, and those with odd spellings are also a problem. Don’t make the name too obscure; search engines will rank your page highest if the domain name reflects the search terms. Do your homework and take advice and tips from sites such as https://www.names.co.uk/domain-names to get the right domain name for your site.
The great thing about digital marketing is that you can track your customer’s journey and see how they respond to your campaigns. Follow them through the buying journey and see how long they spend on your pages and what conversion rates you’re getting. If they leave the website before buying, what could be putting them off and how can you get them back? If you’re sending email campaigns or posting on social channels, how many respond and how can you boost responses? Constantly analyse and revise to get better results.
Getting the Branding Right
Work out what appeals to your target audience. Getting the right tone and personality is imperative. Get the design right and apply it consistently through all your marketing channels, from the choice of colour and font for the logo to the general palette you use. This should be applied across all your marketing channels, making your brand instantly recognisable to your customers.
Use all of the marketing channels available to you and apply consistent branding across all of them, providing lots of great content so your customers are always seeing your messages.
Thinking about your advertising budget means that you need to work out the ROI that you’re looking for. There’s no point in investing in marketing campaigns if they don’t return the results you need. Analyse clicks and conversions to make sure campaigns are working.