Most businesses assume that their websites are very accessible as they load quickly and they work on mobiles as well as desktop devices.
However, accessibility is about more than just that. In the UK, 70% of the population wear glasses, 10% of the population are dyslexic and around 2.7 million people are colour blind.
Sadly, the majority of websites are not designed with full accessibility in mind, which means that people who have eyesight or reading problems struggle to use their site.
If you want to make your website more accessible, here are four things you can do.
Don’t include too many graphics and transitions.
Some business owners cover their whole website with high-quality graphics and cool design tricks, such as items moving around the page, but this can make the website look crowded and difficult to read.
You can still use graphics and transitions to your advantage, but they should be kept to a minimum. Just add the ones that you think add value to your website.
Use alt text on any images
According to Moz , adding alt text is one of the most important parts of web accessibility. This is because screen readers and people who are visually impaired use the alt text on the image to provide more information about what is happening in the image. This is much more useful that an image location or the image’s automatic file name.
Test your website
It is likely that you have already tested your mobile site on different devices to make sure that is effective, and now it is time to test the accessibility of your website. You can use free tools online, such as Google Chrome’s Accessibility Developer Tools to test your website, and you can also show it to a wide range of people and employees for constructive feedback.
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Include colour contrast
If the colours on your website are too similar, they could all blend together and become difficult to decipher. On the other hand, too many colours could clash and make it even harder to read the screen. Take your time choosing colours that complement each other. Pick one, two or three colours that represent your brand and use them on each page to create a clear, pleasing design aesthetic.