AI is a revolutionary technological development that concerns many people as they worry about whether it could render human workers obsolete. With AI-generated images becoming increasingly common, many wonder if designers are among the professionals who may be displaced.
The answer
The short answer is no. AI cannot imitate human creativity or make aesthetic choices. AI ‘creates’ out of existing material rather than generating its own creations and cannot effectively communicate with clients. This is very different from the creative flare and boundless imagination of a human designer. If your business does not have in-house designers, rather than using AI design that will be unlikely to meet the standards you require, consider using a creative agency. An internet search for your area, for example, ‘creative agency Birmingham’ will show you what is available, such as Nettl of Birmingham. This will allow you to find the skilled human designers you need.
What can AI do?
Although AI will not replace designers, it is a powerful tool that skilled designers can use in a number of ways.
AI-powered tools are often used by designers to automatically create layouts and colour schemes. This replaces the need for the designer to use colour wheels to create palettes, freeing them up for other more creative tasks.
AI is a good analytical tool. It can examine user behaviour and data which can allow the designer to create a more personalised design based on the customer’s preferences. AI can also analyse trends in the industry as a whole, allowing the designer to be at the forefront of emerging trends and creating designs that more fully engage users.
AI can also check the finished content, analysing it for readability and suggesting improvements. This allows the designer to create content of a higher standard. AI is not replacing designers, but it is revolutionising how designers work. It can automate some tasks, streamline others, and take them all to a high standard. It can also allow the use of other new technologies, like augmented reality, to be effectively used to improve the customer experience.