Waiting until the website has launched to make changes for SEO can be very expensive. Getting basics right early on can save a lot of extra work later on.
Write Titles and Meta Descriptions Early
So write your Titles and Meta Descriptions early! Draft up a unique set of Titles and Meta Descriptions for every page while you are building them, that way your content and your SEO are aligned from the off.
Keep URLs Short and Descriptive
Use short descriptive URLs. Instead of a URL like /page1 opt for a URL like /plumbing-exeter. This tells Google exactly what the page is about.
Use Headings in the Right Order
This also means that we recommend using one # heading per page and then ## headings for the subsequent sections within the body copy.
Name Image Files Properly
Image names: These should be short descriptive names, such as: hero-section-plumber-exeter.jpg. The image’s “alt text” should also be a short descriptive name and the images should be compressed to minimise the page load time.
Plan Internal Links at Design Stage
A web designer Exeter businesses hire should map this out at the initial wireframe stage for your web design in Exeter. Then you can make sure the correct pages are linked from within your web site’s new navigation. More on Web designer Exeter can be found at https://exeter.nettl.com/web-design.
It is far easier to incorporate SEO into your web design from the off rather than trying to mend later.