Well-designed websites draw visitors in and can lead to more enquiries, leads and sales. Here are four extremely common mistakes made during the design process and why it’s essential to avoid making them yourself.
Ignoring practicality in favour of looks
Having a website that looks good is important but you need to have structure in place before focusing on aesthetics. Without a clear user journey, you’re going to miss out on important leads and see a high percentage of cart abandonment. An experienced design team, such as https://www.nettl.com/uk/web-designers-near-me, will have the knowledge and skills to help with this.
Creating an overly complicated UX
New UX design features are emerging all the time and while some can be valuable additions to your site, often keeping things simple is best. When searching for ‘web designers near me’, look for teams that utilise features in considered ways.
Overlooking where your visitors are coming from
Without understanding where visitors are coming from, it’s impossible to make sure they’re landing on pages that are relevant and interesting. The most successful landing pages offer value and a very clear call-to-action, helping to guide visitors to the next stage of the journey but you can’t create these if you don’t know what people are expecting.
Your story is inconsistent
The best websites are coherent, consistent and easy to follow, helping to reflect the core values and ethos of the brand. Design can be used to establish and nurture trust, so being consistent really is key to cutting through the noise and driving success.