When you are running a small business one of the main things that you might want to think about is how you will help it to grow. A really important part of business growth is a successful marketing campaign. Marketing is something that many business owners don’t have a great understanding of and therefore are not aware of how important it can be for the success of a small business.
Getting an expert in like this marketing strategy consultants www.reallyhelpfulmarketing.co.uk/specialist-services/marketing-strategy-consultant/ to help you with your marketing is something that can really pay dividends in the early part of your new business journey, and spending the money on marketing now can really pay off in the future.
Here are some types of marketing and some information about them…
Social Media Marketing – Social media covers a range of apps and platforms that users will share content and communicate with each other on. Popular social media platforms include YouTube, Facebook, Instagram and Twitter, and each have different ways of using them, so it is a good idea to familiarise yourself with them before you dive straight in and find out how they work.
When used well, social media marketing can be an incredibly effective marketing tool, as it is a great way to have a direct connection to your customers. Many businesses use social media to communicate with customers, from small businesses that might use it to promote new products to larger companies using it for things like customer services.
Email Marketing – Using email is one of the older forms of digital marketing, but it continues to be a popular marketing tool as it has proved to be so successful. It is cost effective and when you are sending emails you will already have email addresses of people who have previously expressed an interest in your business and brand, allowing you to engage with the perfect audience.
Another great thing about email marketing is the ability to see the results of your marketing campaign straight away, as you will be able to see how many people have opened the email and when.
SEO – SEO stands for search engine optimisation, and if you want your business to be found via an online search, it is a great marketing tool to use. SEO helps your business to show up when someone searches Google for a product or service that is relevant to your business and your local area.
