Avoid using too much text:
Banner ads should always be appealing visually. You should therefore limit the amount of text in your banner ads. Although it’s important to include a “call-to-action”, you should keep the text to a minimum. Your banner ad will be overwhelming to viewers if it is too full of text. They may even not pay attention.
Avoid using generic stock photos:
It is not a good idea to use generic stock images in your banner advertisements. These photos are not only unattractive, but can make your banner look unprofessional. Try to use unique, creative images to make your ad stand out and attract attention. For HTML Banner Ads, consider https://thebannermen.com/banners/animated-ads/html5
Do not overload your banner ads:
You want to ensure that the banner ads are well-designed. Avoid overcrowding the ad by using too many text or image blocks. Create a composition that is balanced to allow viewers to take in the information easily without feeling overwhelmed.
Colour scheme:
Colours can have a big impact on how people perceive your banner advertisement. Choose colours that suit the message and tone you wish to convey. Avoid using too many colours as they can make the ad appear cluttered and unprofessional.
Do not forget about mobile users:
You should always consider mobile users when creating banner ads. You should make sure your banner ads look as good as they do on desktop computers. You should ensure that your banner ads are optimised for mobile devices to look good on any device.
Avoid making your banner ads too intrusive
It’s important that your banner ads are unique, but you also don’t want to make them too intrusive. Avoid excessive animations or sound effects, and make sure the size of the ad matches its location on the page.
