How to Brief a Design Agency

While it’s nice being able to do things in-house for any business, sometimes you need to take a step back and look externally. Websites are a prime example of outsourcing: digital is always changing and what works this week might be completely different in a year’s time. Keeping on top of developments and trends can take a lot of time and money. So you might be hiring a design agency to build a shiny new website to maximise your online lead generation. If you’ve never approached an agency before, don’t feel intimidated: here’s how to brief them.

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What Problem Does Your Audience Have?

Like any good Website Design Company in Gloucester, an agency will first want to know what you are trying to do for your target audience. Understanding their pain points is just as much a part of their process as it yours, and it can affect how parts of your website are put together, particularly with things like web forms that will capture vital information.

Consider Your Goals and KPIs

What does success look like to your company? It might seem irrelevant to a web agency, but most designers will take into account how you will be following progress in-house and ensure the build complements your processes for recording success.

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Be Open and Honest

It doesn’t matter if you’ve been through dozens of rebrands in a few years – tell the design agency. There’s no reason to hide anything that concerns you, and it all helps them build the most appropriate and effective website for you.

Who Is Your Competition?

Any agency will take a look at what your competitors are doing as part of a market assessment; it’s the very basis of a marketing strategy analysis. But without your professional insight, an agency would have to assume things about your competitors. By telling them first, you’re eliminating guesswork and saving time. Companies like definitely appreciate the additional effort from clients.

Who Will Be Involved in the Process?

When you are happy with your brief and are ready to send it off, it’s important to include any stakeholders who will have a final say in the process as early as possible. This helps to ensure clear lines of communication and no confusion when a new contact name emerges that possibly hasn’t been heard before.